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Level in which I put the URL templates | Ad level | |
|---|---|---|
Where is it located ? | What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics) |
URL template | Just add the following string at the end of the destination URL
If Adloop is the tracking template:
If you opt for the utm_content, use this value : Alternaltively, you can use the following parameter if the previous one is refused (because of the | symbol, for exemple) :
| |
Shoud I use both adlcoid & utm_content ? | No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future |
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