b. Snapchat URL templates

Level in which I put the URL templates	Ad level
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	Just add the following string at the end of the destination URL `&loopcd=SMs\|{{ad.id}}` If Adloop is the tracking template: `?loopcd=SMs\|{{ad.id}}` If you opt for the utm_content, use this value : `&utm_content=SMs\|{{ad.id}}` Alternaltively, you can use the following parameter if the previous one is refused (because of the \| symbol, for exemple) : `&adlch=SMs&adlcoid={{ad.id}}`
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Snapchat Campaigns for now and the future