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If you plan on using Adloop Tracking & Attribution data-source, be mindful to add in this step:
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Piano Analytics
In the first step, some dimensions are selected by default:
source
medium
campaign
keyword
You can choose to select additional other dimensions.
We import default metrics:
visits
bounces
bounce rate
visitors
pageviews
You have to choose your structuring metrics: revenue & conversions.
Those metrics will be use to calculate KPI like conversion rate, CPA, ROAS etc.
Indicate there the technical name of those metrics from Piano (you can find those names in the Data Explorer)
You can select others metrics to include by ticking the boxes:
Then, you can add, metrics, goals and/or events by entering their names:
For all three, you have to indicate the name the way they are set-up in Piano in the “Name in Piano” filed. Be careful with upper/lower cases as well as with spaces.
The “name in Adloop” can be identical or different.
For events, by ticking the “condition by event parameter” you can add a custom event by conditioning any Piano event with one or more parameters (dimensions) of your choice.
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Example of use-cases this set-up addresses:
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| Note |
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If you plan on using Adloop Tracking & Attribution data-source, be mindful to add in this step:
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