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Level in which I put the URL templates

Where is it located ?

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

If Adloop is the only URL parameter add the following

?loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

If your URL already has other parameters (UTM), add this after: &loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

If you opt for the utm_content, use this value :

&utm_content=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

Shoud I use both adlcoid & utm_content ?

No, choose one.