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3. Ad Servers (Display & Video)

3. Ad Servers (Display & Video)

Owned by StΓ©phane Gendrel
Last updated: Feb 26, 2025 by Audrey Marissal
3 min read

IMPORTANT ADVICE

Campaign Manager is sometimes used to agregate paid trafic & attribute conversions. In that case, some campaigns are double-tracked.

Campaigns shouldn’t be double-tracked as this affects data collection & measurement. If this is the case, contact the Adloop support, but generally campaigns should only be tracked in GCM.

Costs therefore should be integrated within GCM in order for Adloop to get them automatically.

Prerequisites

Before using the reporting & trafficking API, you mustΒ 

  • have access to a Campaign Manager account ; more about this here

  • this account must be set for API access. It is often the case, but if you are not sure, contact the Campaign Manager support.

  • you must have a profile to access this account. Ask your campaign manager admin to create a profile for you

  • Check the permissions of Campaign Manager UI users. Those permissions control who, among the users, has API access.Β 

URL Templates instructions

Level in which I put the URL templates

Campaign level (all existing active Campaigns + new Campaigns upon creation)

Where is it located ?

  • Go to the Campaign you want to track

  • Go to Properties,

  • then go to the destination URL suffix

What parameters should I use ?

loopcd

URL template

If there is no suffix already, copy-paste the followingΒ 

&loopcd=DId|%ebuy!|%esid!|%epid!|%eaid!|%ecid!

If there is already a suffix, you have to add the same tracking template at the end of the existing suffixΒ 

&loopcd=DId|%ebuy!|%esid!|%epid!|%eaid!|%ecid!

Β 

Level in which I put the URL templates

Campaign level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

&loopcd=DIw|~INSERTION_ID~

If Adloop is the only tracking template:

?&loopcd=DIw|~INSERTION_ID~

If you opt for the utm_content, use this value :

&utm_content=DIw|~INSERTION_ID~

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

&loopcd=DIh|${HAWK_LINE_ID}

If Adloop is the only tracking template:

?loopcd=DIh|${HAWK_LINE_ID}

If you opt for the utm_content, use this value :

&utm_content=DIh|${HAWK_LINE_ID}

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

&loopcd=DIf|{put the creative ID here}

If you opt for the utm_content, use this value :

&utm_content=DIf|{put the creative ID here}

Ad Form does not allow dynamic tracking templates, so if you want automatic attribution matching, the Creative ID number must be hard coded in the URL parameters.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Xandr does not allow dynamic tracking templates.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only URL parameter add the following

?loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

If your URL already has other parameters (UTM), add this after: &loopcd=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

If you opt for the utm_content, use this value :

&utm_content=DIp|${DetectedDomain}|${AdvID}|${CampID}|${CrID}

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