Why do we want URL templates ?
We need URL templates to activate ‘Automatching’ in Adloop.
Matching is a system that allows you marketer to link dimensions & metrics across Ad platforms / Analytics platforms & Attribution calculations.
Without Automatching, you need to associate things manually using our Matching user interface.
With Automatching, all is done automatically.
So we strongly recommend to use our Automatching system bu setting up the URL templates across platforms.