Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Clicks | Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact. |
| Opens | Unique number of opens for that Campaign. |
| Hard bounces | A hard bounce is an email that cannot be delivered because of a permanent issue. |
| Soft bounces | A soft bounce is an email that cannot be delivered due to a temporary issue. |
| Unsubscribes | Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. |
| Sent | The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact. |
| Forwards | Total forwards of an email. |
| Total link clicks | Total number of clicks across all links in an email. |
| Total opens/Reads | Total number of opens. |
| Total replies | Total number of contact replies to your campaigns. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign name | Name of the campaign |
| Campaign type | ActiveCampaign has created several Campaign types to simplify your marketing automation. Using Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based campaigns offer a variety of specialized options. |
| Send date | Refers to the time period of when a campaign was last sent. |
| Campaign ID | ID of the campaign |
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| Segment ID | |
| Send ID | |
| Source |