TikTok URL templates

Ad level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

TikTok Ads does not allow dynamic tracking templates, so if you want automatic attribution matching, the Ad ID number must be hard coded in the URL parameters.

Just add the following string at the end of the destination URL

&loopcd=SMk|{{put the Ad ID here}}

It should look like this: &loopcd=SMk|123456

If you opt for the utm_content, use this value :

&utm_content=SMk|{{put the Ad ID here}}

It should look like this: &utm_content=SMk|123456

Otherwise you can still use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

No, just chose one parameter and keep it consistent.