Dimensions in Adloop

On the same topic, see Reports > Dimensions menu

Dimensions are the names, categories or characteristics of digital marketing campaigns.

Each Platform has its own dimensions, but some are common to most of them, like campaigns name, ads name, objectives etc.

1 - Imported dimensions from Data Sources

For each source in the data Sources list, Adloop team has selected the most relevant dimensions:

  • Some are imported by default (default Dimensions) - you can’t remove them

  • Some are optional and you can select the ones you want to have in Adloop and ignore the others (other Dimensions).

Facebook Ads example:

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Dimensions always have a logo in front of their name, so you can identify the data source they are coming from.

Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.

2 - Normalised dimensions ( logo)

Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a logo in front of them.

a - Why those normalized dimensions?

Some dimensions are common to most of the Ad platforms. So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.

Example:

  • Google Ads campaigns names exist in Adloop under the dimension Campaign name

  • Bing Ads campaigns names exist in Adloop under the dimension Campaign name

  • Both are grouped under the normalized dimension Campaign name (SEA)

b - Which are the normalized dimensions?

Our normalized dimensions in Adloop are:

Channel type

Normalized dimension

Channel type

Normalized dimension

SEA

Campaign name

SEA

Adgroup name

SEA

Keyword

SEA

Network

SEA

Matchtype

Social Ads

Campaign name

Social Ads

Adgroup name

Social Ads

Ad name

Affiliates

Affiliate

Affiliates

Affiliate type

Video

Campaign name

Video

Adgroup name

Video

Network

Video

Site

Video

Title

Shopping

Campaign name

Shopping

Adgroup name

Shopping

Product name

Retargeting

Campaign name

Display

Campaign

Display

Placement

Display

Ad

Display

Site

Display

Creative

c - Where to find the normalized dimensions?

You can find them under the Dimensions menu in the Reports.

Dimensions menu:

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Dimensions menu when opened:

3 - Adloop dimensions ( icon)

Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon is in front of them.

The Adloop dimensions are:

Adloop dimensions

Details

Adloop dimensions

Details

Channel

Marketing channel, most of the time it is the Data Source.

Channel type

The parent category of the channel: SEA, Affiliate, Social etc.

Device

Device used

Adloop Code

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Day

Adds a day (date) segmentation column to the data

Week

Adds a week (week number) segmentation column to the data

Month

Adds a month (month name) segmentation column to the data

Year

Adds a year segmentation column to the data

Adloop dimensions can mostly be found in the β€œGeneral” category of the Dimensions menu:

4 - Dimensions categories

Dimensions are organized into categories defined by the Adloop teams.

The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.

Managing dimensions

https://www.youtube.com/watch?v=gscBg3xYd54&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=4&ab_channel=AdloopMediaOptimizationPlatform