Dimensions in Adloop
- Support Adloop
On the same topic, see Reports > Dimensions menu
Dimensions are the names, categories or characteristics of digital marketing campaigns.
Each Platform has its own dimensions, but some are common to most of them, like campaigns name, ads name, objectives etc.
1 - Imported dimensions from Data Sources
For each source in the data Sources list, Adloop team has selected the most relevant dimensions:
Some are imported by default (default Dimensions) - you can’t remove them
Some are optional and you can select the ones you want to have in Adloop and ignore the others (other Dimensions).
Facebook Ads example:
Dimensions always have a logo in front of their name, so you can identify the data source they are coming from.
Google Ads dimensions will have a logo in front of them, those from Facebook Ads a and so on.
2 - Normalised dimensions ( logo)
Some dimensions are common to all sources: the normalized dimensions in Adloop. They have a logo in front of them.
a - Why those normalized dimensions?
Some dimensions are common to most of the Ad platforms. So instead of having to choose several times the same dimension, we grouped them within the normalized dimensions.
Example:
Google Ads campaigns names exist in Adloop under the dimension Campaign name
Bing Ads campaigns names exist in Adloop under the dimension Campaign name
Both are grouped under the normalized dimension Campaign name (SEA)
b - Which are the normalized dimensions?
Our normalized dimensions in Adloop are:
Channel type | Normalized dimension |
|---|---|
SEA | Campaign name |
SEA | Adgroup name |
SEA | Keyword |
SEA | Network |
SEA | Matchtype |
Social Ads | Campaign name |
Social Ads | Adgroup name |
Social Ads | Ad name |
Affiliates | Affiliate |
Affiliates | Affiliate type |
Video | Campaign name |
Video | Adgroup name |
Video | Network |
Video | Site |
Video | Title |
Shopping | Campaign name |
Shopping | Adgroup name |
Shopping | Product name |
Retargeting | Campaign name |
Display | Campaign |
Display | Placement |
Display | Ad |
Display | Site |
Display | Creative |
c - Where to find the normalized dimensions?
You can find them under the Dimensions menu in the Reports.
Dimensions menu:
Dimensions menu when opened:
3 - Adloop dimensions ( icon)
Some dimensions were created by Adloop to help marketing professionals to make a better use of data. The icon is in front of them.
The Adloop dimensions are:
Adloop dimensions | Details |
|---|---|
Channel | Marketing channel, most of the time it is the Data Source. |
Channel type | The parent category of the channel: SEA, Affiliate, Social etc. |
Device | Device used |
Adloop Code |
|
Day | Adds a day (date) segmentation column to the data |
Week | Adds a week (week number) segmentation column to the data |
Month | Adds a month (month name) segmentation column to the data |
Year | Adds a year segmentation column to the data |
Adloop dimensions can mostly be found in the “General” category of the Dimensions menu:
4 - Dimensions categories
Dimensions are organized into categories defined by the Adloop teams.
The default categories cannot be deleted but their names can still be edited in the Dimensions management page. You can add as many dimensions as you want to organize the menus the way you want.
Managing dimensions