Advanced Alerts

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Notifications allow teams to be informed about events that have taken place on their campaigns without having to log in to Adloop. #timesavings

1 - Our goal: tell you what’s happening on your campaigns

Adloop tells you what is happening on your campaigns without having to access your Ads or Analytics platforms.

What kind of informations will I get?

One or ore marketing channels at the same time, or Campaign or even a Creative

What triggers Notifications?

Notifications are triggered according to the parameters you set up. It can be a threshold or just following changes on a Metric.

How frequently?

You choose the frequency, or, if you choose the threshold or objectif reached kind of notification, Adloop will notify you immediately.

Where will I get those Notifications?

Several Destinations are available, we aim at notifying a person but also a team. Email is a mean of Notifications, but also professional chat apps like Slack, Google Chat or Teams.

2 - Building Notifications in Adloop

Prerequisite - For Notifications to work, you must have set-up:

A notification requires several elements in order to function properly:

Element

Details

Element

Details

Notification type

The trigger of the notification, the event that will trigger the notification sending. Notification types are chosen by the Adloop team, that can add new ones.

Destination

The app the notification will be sent to. You must have created your Integrations.

Source

The Date Source you want to be notified about. The Source defines the content of the notification.

You can, in some cases, select several Sources for a Notification. You can also filter the Source to limit the scope (for example, you can select a single Facebook Ads campaign).

MΓ©trics

The metrics that trigger the Notification.

For example:

  • if you select the Ad spend Metrics, you want a notification based on the spends of the selected Source.

  • if you select Conversion, we trigger a notification based on the number of conversions coming from Bing Ads

Frequency

How frequently you will be receive the Notification.

Period

Period on which the metrics will be analyzed.

Name

The notification name, you can choose what you want, but we advise you to be precise, because if you receive 15 notifications per day, you will be glad you named them well.

3 - Notifications available in Adloop

Notification

Description

Notification

Description

ZERO

You receive a notification when a Metric equals to 0

Examples:

  • Receive each Monday the Google Ads keywords that had 0 conversion ( Conversions Metric) over the last week

  • Receive each day the Facebook Ads ads with 0 click yesterday.

THRESHOLD

Receive a notification when a threshold is reached or surpassed

Examples:

  • Receive a Notification when my spends ( Ad Spend Metric) are more than 10 000€ in 7 days on Google Ads

OBJECTIVE

Receive a notification to follow a progression towards a goal (in % of the goal).

Examples:

  • Receive each monday how my spends ( Ad Spend Metric) are progressing towards my goal of 10 000€ in 7 days on Google Ads

The Goal Notification is different from the Threshold Notification as it tells you regularly how you are doing regarding your goal and not only when it is reached.

VARIATION

Receive a notification when a Metric is changing by a certain %, either up or down, as compared to a previous period.

Examples:

  • Receive a notification when the Google ads, ad spend varies by more than 10% in 7 over the past week.

MONITORING

Receive a notification indicating the value of a Metric on a certain period.

Examples:

  • Recieve a notification on how many Conversions you have done in Google Ads in a set time period.

Daily notifications

https://www.youtube.com/watch?v=TO-W7mwsRZQ&list=PLQ4YExrLQZJK_n0ICcYT5ijp1bY743qYP&index=13&ab_channel=AdloopMediaOptimizationPlatform