VII. Smart Recommendations
Currently this feature is not visible for our clients, but our consultants can help you set-up Smart Recommendations Files for the desired channels!
How does it work ?
The Adloop Algorithms will analyze your ads of a given channel and, in line with the objective defined, will categorize each ads into three different categories :
High-performing ads
Average performing ads
Low performing ads
The calculation is made automatically based on our experience and observations of your account.
Channel Group | Objectives available |
|---|---|
Search | Conversion |
Shopping | Conversion |
Affiliates | Conversion |
Display | Conversion, Traffic, Awareness |
Social | Conversion, Traffic, Awareness |
Retargeting | Conversion |
Of course, Adloop can read & interpret data based on relevant thresholds and by analyzing your account performances. But we are not expert of your business! So, you might want to adjust some recommendations for business reasons.
Example: We highlight an ad as low-performing because it is not profitable, but this ad should remain live because it promotes a new product you are launching at the moment.
Objectives | Default KPI |
|---|---|
Conversion | Attribued ROAS, Cost per Engaged Click |
Traffic | Cost per Engaged Click, Cost per Interaction, Cost per Completed Video |
Awareness | Cost per Interaction, Cost per Completed Video, Cost per Click |
Channel Group | Summary & Ad Dimensions |
|---|---|
Search | Campaign SEA Campaign / AdGroup / Keyword / Match Type |
Shopping | Campaign Shopping Campaign / Adgroup / Product / Product ID |
Affiliates | Affiliate Name |
Display | Campaign Display Campaign /Adgroup / Ad / Placement |
Social | Campaign Social Campaign / Adgroup / Ad |
Retargeting | Campaign Retargeting |
Channel Group | Dimensions & Metrics |
|---|---|
Search | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged |
Shopping | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged |
Affiliates | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged, Autonomy Rate |
Display | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged Ad Spend, Engaged Clicks, CPC Engaged, Interactions, CPI, Video Completed, CPVC Ad Spend, Interactions, CPI, Videos Completed, CPVC, Clicks, CPC |
Social | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged Ad Spend, Engaged Clicks, CPC Engaged, Interactions, CPI, Video Completed, CPVC Ad Spend, Interactions, CPI, Videos Completed, CPVC, Clicks, CPC |
Retargeting | Ad Spend, Attr. Revenue, Attr. Conversions, Attr. ROAS, Engaged Clicks, CPC Engaged, Autonomy Rate |
How are the ads evaluated ?
Depending on the KPI, to determine if an ad is performing or not, we will either use:
Strict thresholds (ROAS)
Relative threhsolds (Cost per Click, Cost per Engaged Click, Cost per Interaction, Cost per Completed Video), based on historical data from your account for the Channel.
Can I personalize the Smart Recommendations ?
Yes, it is possible to personalize almost all the content of the Smart Recommendations.
You can personalize:
The thresholds
The KPI
The dimensions of the Summary tab
The metrics in the Ad tab
The dimensions in the Ad tab
You can also apply filters to the Smart Recommendations, if you want to narrow down the analysis. But our recommended thresholds are only calculated on a Channel level.
How to read the file ?
The file consists of 3 tabs.
1st tab: Summary
At the top of the first tab, you’ll find a recap of the performances, especially the percentage of your investments spent per category of ads along the part of conversions, revenue etc. for every category. It will give you a sense of how the channel as a whole is performing.
Below you’ll find a more detailed view, usually on a campaign level of your performances. For each campaign, you’ll know the number of ads, the amount invested along other KPI for each category. It will give you a sense of how each campaign as a whole is performing.
2nd tab : Ads
Moving to the second tab, you’ll have the full list of your ads. For each, you’ll have a recap of the performances and a performance label.
This very detailed file will help you take optimization actions quickly on a granular level.
3rd tab: Filters
In this tab, you will find the filters used to identify the different performance categories of your ads. If additional filters (other than Channel) were used, it will also be indicated in this tab.
