c. Hawk URL templates

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following string at the end of the destination URL

&loopcd=DIh|{put the line ID here}

If you opt for the utm_content, use this value :

&utm_content=DIh|{put the line ID here}

Hawk does not allow dynamic tracking templates, so if you want automatic attribution matching, the Line ID number must be hard coded in the URL parameters.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.