c. Hawk URL templates

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

&loopcd=DIh|${HAWK_LINE_ID}

If Adloop is the only tracking template:

?loopcd=DIh|${HAWK_LINE_ID}

If you opt for the utm_content, use this value :

&utm_content=DIh|${HAWK_LINE_ID}

Shoud I use both adlcoid & utm_content ?

No, choose one.