Normalized metrics
- Support Adloop
Awareness
Normalized metrics | Data source metrics |
|---|---|
Ad Impressions | Impressions , Impressions, Impressions , Impressions, Impressions , Impressions , Impressions, Impressions , Impressions, Impressions , Impressions , Impressions, Impressions, Impressions , Impressions, Impressions , Impressions, Impressions |
Hard bounces | Hard bounces |
Impression share | Impression share, Impression share , Impression share |
Interactions | Engagement, Clicks, Shares, Saves, Comments, Likes, Shares, Engagement, Engagement, Comments, Follows, Reactions, Shares |
Open mails | Open emails |
Sent mails | Sent mails |
Soft bounces | Soft bounces |
Started videos | Videos started ,Started videos , Videos started , Videos started , Videos started , Videos started , Videos started |
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Costs
Normalized metrics | Data source metrics |
|---|---|
Ad spend | Ad spend, Ad spend ,Ad spend ,Ad spend ,Ad spend , Ad spend, Ad spend , Ad spend, Ad spend,Ad spend ,Ad spend , Ad spend, Ad spend , Ad spend, Ad spend ,Ad spend ,Ad spend , Ad spend , Ad spend, Ad spend |
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Traffic
Normalized metrics | Data source metrics |
|---|---|
Clicks | Clicks, Clicks , Clicks , Clicks, ClicksClicks , Clicks ,Clicks , Clicks , Clicks , Clicks, Clicks, Clicks , Clicks , Clicks , Clicks , Clicks, Clicks, Clicks, Clicks |
Conversion
Normalized metrics | Data source metrics |
|---|---|
Conversions | Conversions,Conversions ,Conversions ,Conversions ,Conversions , Conversions,Conversions , Conversions,Conversions , Conversions, Conversions , Conversions , Conversions,Conversions , Conversions, Conversions, Conversions, Conversions, Conversions, Conversions |
Revenue | Revenue ,Revenue ,Revenue , Revenue ,Revenue , Revenue ,Revenue , Revenue, Revenue , Revenue, Revenue post view ,Revenue , Revenue, Revenue , Revenue, Revenue, Revenue in app purchase, Revenue |
Engagement
Normalized metrics | Data source metrics |
|---|---|
Email unsubscribes | Email unsubscribes |
Videos completed | Videos completed,Videos viewed 100% ,Videos completed , Videos completed, Videos completed, Videos completed, Videos completed , Videos completed |
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