Step 5 - Tracking templates configuration
- StΓ©phane Gendrel
- Audrey Marissal
- Support Adloop
Owned by StΓ©phane Gendrel
Why do we want URL templates ?
We need URL templates to activate βAutomatchingβ in Adloop.
Matching is a system that allows you marketer to link dimensions & metrics across Ad platforms / Analytics platforms & Attribution calculations.
Without Automatching, you need to associate things manually using our Matching user interface.
With Automatching, all is done automatically.
So we strongly recommend to use our Automatching system by setting up the URL templates across platforms.
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Find all of our tracking templates:
Tracking templates