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1. Search

1. Search

Owned by Audrey Marissal
Last updated: Feb 26, 2025
5 min read

Search is the (default ) mode of URL templates for Google Search Ads.

If you run Shopping or Display, Youtube, Performance Max or Discovery campaigns, don’t forget to follow the dedicated instructions below .

Alternatively, if you want to set-up the tracking template on campaign level for Google Search, this is possible as well.

You can set-up the tracking templates either in the URL destination field or in the URL suffix field. Both work the same.

a. Google Search Campaigns

Level in which I put the URL templates

Account level

Where is it located ?

Go to "Admin" > "Account Settings" > Tracking

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=SEg|{device}|{network}|{keyword}|{creative}|{matchtype}

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image-20240718-094938.png

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b. Google Shopping Campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Shopping campaignΒ  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COg|{device}|{network}|{product_id}|{adgroupid}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=COg|{device}|{network}|{product_id}|{adgroupid}

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c. Google Display Campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Display campaignΒ  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIs|{device}|{network}|{creative}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=DIs|{device}|{network}|{creative}

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d. Youtube Campaigns

Level in which I put the URL templates

Video Ad level

Where is it located ?

Go to your Video campaign > Ads

Select the video ad, click on Edit and go to Ad URL options

There you can find the Tracking Template field and the URL suffix field.

Copy paste the URL template & Save changes

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIy|{device}|{network}|{creative}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=DIy|{device}|{network}|{creative}

Β 

image-20240718-100539.png

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e. Performance Max campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Performance Max campaignΒ  > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COp|{device}|{network}|{campaignid}|{product_id}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=COp|{device}|{network}|{campaignid}|{product_id}

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image-20240718-095532.png

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f. Discovery / Demand Gen campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

Go to your Discovery campaignΒ > Settings > Additional settings > Campaign URL options

What parameters should I use ?

loopcd β†’ (for all analytics platforms)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=DIc|{device}|{creative}

If Adloop isn't the only tracking template, add the following to the existing templateΒ 

&loopcd=DIc|{device}|{creative}

image-20240718-095449.png
image-20240718-095532.png

Bing Search Campaigns use the default account level URL template

For DSA or Shopping Campaigns refer to the specific parameters

a. Bing Search campaigns

Level in which I put the URL templates

Account level

Where is it located ?

On the left menu : click on Setting > Account level options > Tracking template

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

Just add the following string at the end of the destination URL

&loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

If you opt for the utm_content, use this value :

&utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{keyword:no_kw}|{AdId}|{MatchType}

b. DSA campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

For each campaign: Campaign settings > Advanced setting > campaign URL options

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

Just add the following string at the end of the destination URL

&loopcd=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

If you opt for the utm_content, use this value :

&utm_content=SEb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}||{AdId}|{MatchType}

c. Shopping campaigns

Level in which I put the URL templates

Campaign level

Where is it located ?

For each campaign: Campaign settings > Advanced setting > campaign URL options

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

If Adloop is the only tracking template, just copy-paste the following

{lpurl}?loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}

Just add the following string at the end of the destination URL

&loopcd=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}

If you opt for the utm_content, use this value :

&utm_content=COb|{Device}|{IfSearch:s}{IfContent:d}{IfNative:n}{IfPLA:m}|{ProductId}

Β 

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