Payment system exclusion

Indicate here the referrers you want to exclude from the tracking.

It is important especially to exclude from the tracking payment systems ; otherwise, they will be considered as hits and conversions will be attributed to the payment systems. This will obviously affect data collection.

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As a rule of thumb, you can replicate in Adloop the list of excluded referrers you’ll find in your Analytics platform.

In GA4, this list can be found under Data Streams > Configure Tag settings > All settings > List unwanted referrals