2. Social Ads Networks

Ad level (all existing active Ads + new Ads)
Instructions to be integrated in the trafficking process

• Go to the edit window of the Facebook Ad

• Go to the Website URL field

• Edit the destination URL to include the URL parameter

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following string at the end of the destination URL

&loopcd=SMf|{{ad.id}}

&loopcd=SMf|{{ad.id}}|{{placement}}

If Adloop is the only tracking parameter:

?loopcd=SMf|{{ad.id}}

?loopcd=SMf|{{ad.id}}|{{placement}}

If you opt for the utm_content, use this value :

&utm_content=SMf|{{ad.id}}

&utm_content=SMf|{{ad.id}}|{{placement}}

Ad level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following string at the end of the destination URL

&loopcd=SMs|{{ad.id}}

If Adloop is the tracking template:

?loopcd=SMs|{{ad.id}}

If you opt for the utm_content, use this value :

&utm_content=SMs|{{ad.id}}

Alternaltively, you can use the following parameter if the previous one is refused (because of the | symbol, for exemple) :

&adlch=SMs&adlcoid={{ad.id}}

Ad level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

TikTok Ads does not allow dynamic tracking templates.

But, you can still use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

If you want automatic matching within Adloop, you can manually enter the ad ID as follows:

Just add the following string at the end of the destination URL

&loopcd=SMk|{{put the Ad ID here}}

It should look like this: &loopcd=SMk|123456

If Adloop is the only tracking template:

?loopcd=SMk|{{put the Ad ID here}}

It should look like this: ?loopcd=SMk|123456

If you opt for the utm_content, use this value :

&utm_content=SMk|{{put the Ad ID here}}

It should look like this: &utm_content=SMk|123456

X does not allow dynamic tracking templates.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

LinkedIn Ads does not allow dynamic tracking templates, so if you want automatic attribution matching, the Ad ID number must be hard coded in the URL parameters.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.

Ad level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following string at the end of the destination URL

&loopcd=SMp|{adid}|{device}

If Adloop is the only tracking template:

?loopcd=SMp|{adid}|{device}

If you opt for the utm_content, use this value :

&utm_content=SMp|{adid}|{device}