Checking the data collection - with GA4
- Audrey Marissal
The script was correctly triggered in the preview? Great! But that is not the only thing you need to check when installing the Adloop script. You need to check that we are getting all the data from your site.
This verification step can only be done after the Adloop script has been installed for a full day!
If the script is installed on a Monday, you can do the checking only on Wednesday for Tuesday’s data.
Also, if you have discrepancies, please keep in mind that Google Analytics data can change for the last 48 hours. If you have small discrepancies, especially on the revenue & transactions metrics, please check data that is more than 48 hours old, as it can explain most of the small discrepancies.
Go to the Explore section to create a custom report
Create a new table report using the blank canvas.
In the dimensions, select:
the adloop_click_1 dimension
event name
In the events, select:
event count
event value
transactions
First, filter on the event name to include only your purchase event :
The same check must be performing for all the events that you track: pageviews, add to cart, product page view etc. That way we are sure that our script is triggered as it should on every page.
The amount of events attached to a (not set) Adloop custom dimension must be very low. We allow a tolerance of 5%.