Installation instructions - with GTM + GA4

• Make sure the Container ID is listed under the Build-In Variables

  • If not, click “Configure”, search for Container ID under “Utilities” and enable it

• Go to the "Variables" section

• According to the custom dimensions created earlier, create "User defined variables" following this scheme:

  • First one:

    • Type of variable: Data layer variable

    • Name of the data layer variable name : adloop_click_1

    • Give the variable an Adloop related name

  • Open

    

  • Second one:

    • Type of variable: Data layer variable

    • Name of the data layer variable: adloop_click_1_meta

    • Give the variable an Adloop related name

Open

• Open the configuration of the GA4 Configuration tag (type: Google Tag)

• In "Fields to Set”, click on "Add Row"

• Fill in the following information:

  • Field Name: adloop_click_1

  • Value: Use the brick to choose the previously created variable (the 1st one)

  • Add another filed: adloop_click_1_meta

  • Value: Use the brick to choose the previously created variable (the 2nd one)

• Go to the "Tags" section and add a new tag of type "Custom HTML", with the name "Adloop tag"

• Copy and paste the content provided on the Adloop interface into the "HTML" field of the tag

• Save the tag without trigger

• Open the GA4 Configuration tag (type: Google Tag) that was opened in a previous step

• In the advanced settings of this tag, in "Tag sequencing", check "Trigger a tag before this tag is triggered" and choose the "Adloop tag" previously created

• For your GA4 events (purchase, add to cart, view item etc.) set-up on GTM, add the Adloop event parameters & values :

adloop_click_1 and for the value select the first user defined variable you created previously using the brick button

adloop_click_1_meta and for the value select the second user defined variable you created previously using the brick button

Note: the name of the value between {{ }} depends on how you named your user defined variable ; it might be different from the screenshot above.

• Check that all your events (add to cart, purchase etc.) are triggered after the pageview is sent. Otherwise our script won’t be able to catch those events.

• Deploy the new version