Installation instructions - with CAX
Go onto the Commanders Act platform
Choose the appropriate container. It is essential that the tag is triggered on all landing pages.
Tags template selection
Go to the step of choosing tag templates
Search for “Adloop” in the search bar
Choose the “Adloop Tracking and Attribution” template. You’ll be redirected to the editing step.
Contener connection and selection
Template edition
Fill in the 3 following fields:
The custom(s) dimension(s) configured in your Analytics tool
If several, they should be separated by a comma ( , )
Subdomains that should be considered as a separate referrer
Example:
blog.website.com
is not be considered as internal but as a referrer
Referrers to be excluded (the list should be the same as the one in your Analytics tool), like payment platforms
Consent
Set the consent for the Adloop tag (Analytics/Measurement category)
Publishing
Install the new “Adloop Tracking & Attribution” tag and place it in first position. There is no need to add some triggers (except Container loaded)
There are two ways to set up the custom dimensions:
Using a function just before the page_view event
There is function that you can call anywhere you want. This function automatically fills the custom dimensions when using GTAG, GA or PA analytics objects.
It is mandatory to call this function just before the page view event and any other event (add_to_cart, purchase etc.)
if(typeof window._ADLOOP_SET_CUSTOM_DIMENSIONS != "undefined"){
window._ADLOOP_SET_CUSTOM_DIMENSIONS(true);
}
Using the stored value
In case of a specific setup, it is also possible to set the custom dimensions manually (if the usual method doesn’t work, most probably because of the execution order of the Adloop tag).
It is mandatory to write this code just before the page view event and any other event.
a. For Piano Analaytics
The Adloop dimensions values are stored in a variable called (you write this in the console debugger of your browser if you want to see what’s inside) :
window.__ADLOOP_VALUES__
For example (in this case, the example implements the queue system of Piano, ‘paq’) :
if(typeof(__ADLOOP_VALUES__) != "undefined" {
var adloopValues = window.__ADLOOP_VALUES__
window._paq.push(['setProperty', adloopValues.clickDimension, adloopValues.clickCode])
window._paq.push(['setProperty', adloopValues.clickDimensionMeta, adloopValues.clickCodeMeta])
}
Notes for debugging:
There are some debugging logs for this new feature, that you can access in the console debugger of your browser.
For you to be able to see it, you need to create a new cookie for the website that you are setting up (using a browser extension, like Cookie Master)
The cookie must be named “tCdebugLib
” and can have any value (1, for example).
With this cookie, you will see that kind of logs :
b. With GA4
In the pageview tag, add after the params var definition, add the following code:
If you are using server-side
If server-side tracking is being used for GA4 events (or another tool), it is possible to add the Adloop parameters to these as well. There's no need to modify the individual events; instead, you can add a tag that sets these two parameters for all events.
The code for the tag is as follows:
This tag should be inserted after the AdLoop template but before the one tag for the server-side events.
On the GA4 destination side, these parameters need to be added to the mapping if the option to send all parameters to GA4 is not enabled.