a. Meta : URL templates for Facebook Ads Campaigns

Those URLs are valid for Facebook Ads and Instagram Ads

Level in which I put the URL templates	Ad level (all existing active Ads + new Ads) Instructions to be integrated in the trafficking process
Where is it located ?	Go to the edit window of the Facebook Ad Go to the Website URL field Edit the destination URL to include the URL parameter
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	Just add the following string at the end of the destination URL `&loopcd=SMf\|{{ad.id}}` `&loopcd=SMf\|{{ad.id}}\|{{placement}}` If Adloop is the only tracking parameter: `?loopcd=SMf\|{{ad.id}}` `?loopcd=SMf\|{{ad.id}}\|{{placement}}` If you opt for the utm_content, use this value : `&utm_content=SMf\|{{ad.id}}` `&utm_content=SMf\|{{ad.id}}\|{{placement}}`
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Facebook Ads Campaigns for now and the future

Facebook Business Manager interface (Edit)

Website URL field