b. Weborama URL templates

Campaign level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following string at the end of the destination URL

&loopcd=DIw|~INSERTION_ID~

If Adloop is the only tracking template:

?&loopcd=DIw|~INSERTION_ID~

If you opt for the utm_content, use this value :

&utm_content=DIw|~INSERTION_ID~

No, just chose one parameter and keep it consistent for all Bing Campaigns for now and the future