i. Webgains URL Template

Where is it located ?	To determine with your account manager
Level in which I put the URL templates	Account or Affiliate level
What parameters should I use ?	loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics)
URL template	Just add the following parameter at the end of the destination URLs `&loopcd=AFw\|{affiliate_id}` If Adloop is the only tracking template: `?loopcd=AFw\|{affiliate_id}` or put this value in the utm_content `&utm_content=AFw\|{affiliate_id}` The parameter `{affiliate_id}` should be filled by the ID of the affiliate as defined by the platform. When the user clicks on the link, it should look like this: `&loopcd=AFw\|01234`
Shoud I use both adlcoid & utm_content ?	No, just chose one parameter and keep it consistent for all Webgains Campaigns for now and the future