b. Awin URL Template

Account or Affiliate level

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

Just add the following parameter at the end of the destination URLs

&loopcd=AFz|{affiliate_id}

If Adloop is the only tracking template:

?loopcd=AFz|{affiliate_id}

or put this value in the utm_content

&utm_content=AFz|{affiliate_id}

The parameter {affiliate_id} should be filled by the ID of the affiliate as defined by the platform.

When the user clicks on the link, it should look like this: &loopcd=AFz|01234

No, just chose one parameter and keep it consistent for all Awin Campaigns for now and the future