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Script data collection checking procedure

Script data collection checking procedure

Owned by Audrey Marissal
Last updated: May 20, 2025

Before publishing the script

The verification of the script is very easy and will take only a couple of minutes.

If you have a preview mode, use it before publishing !

  • In GTM, using the preview mode

  • In CAX, using chrome or resource override extension

Check after the 1st full day of data collection

The script was correctly triggered in the preview? Great! But that is not the only thing you need to check when installing the Adloop script. You need to check that we are getting all the data from your site.

This verification step can only be done after the Adloop script has been installed for a full day!

If the script is installed on a Monday, you can do the checking only on Wednesday for Tuesday’s data.

Also, if you have discrepancies, please keep in mind that Google Analytics data can change for the last 48 hours. If you have small discrepancies, especially on the revenue & transactions metrics, please check data that is more than 48 hours old, as it can explain most of the small discrepancies.

Elements to check in Adloop

  • Check the global volume of conversions & revenue compared to what you have in your Analytics

  • Check the channel allocation of your conversions & revenue

    • A very high internal / referrer channel might indicate a set-up issue (ex: a payment referrer not correctly excluded from the script)

  • Check the landed clicks for the different channels

  • Check that the useful clicks are generated (if you have defined them)

  • Check the granular attribution of clicks, conversions & revenue to campaigns / ads / affiliates etc. (with tracking templates)

  • Clean the Unknown channel by creating missing channels (don’t forget the matching)