Pinterest metrics & dimensions
Metric name in Adloop | Metric name in Source | Definition |
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Ad spend | Spend | The total amount you’ve spent during the reporting time period |
Clicks | Pin clicks | The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest. |
Engagement | Engagements | The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. |
Conversions | Conversions | Number of checkouts stemming from your Pins and ads. |
Revenue | Revenue | The total value influenced by your pins & ads. This metric may include modeled conversions. |
Videos completed | Videos completed | The number of times your video Pins reached 95% of their lenght or greater. Includes skipping ahead to this point. |
Videos started | Videos completed | Any 2-seconds continuous playback of your video Pins while 50% in view |
Impressions | Impressions | The number of times your Pins or ads were on screen |
Conversions post click | Conversions post click | Number of checkouts stemming from your Pins and ads (post-click). |
Conversions post view | Conversions post view | Number of checkouts stemming from your Pins and ads (post-view). |
Revenue post click | Revenue post click | The total value influenced by your Pins & ads. This metric may include modeled conversions (post-click). |
Revenue post view | Revenue post view | The total value influenced by your Pins & ads. This metric may include modeled conversions. (post-view). |
Video views 75% | Played to 75% | The number of times your video was viewed to 75% of its length. |
Video views 50% | Played to 50% | The number of times your video was viewed to 50% of its length. |
Video views 25% | Played to 25% | The number of times your video was viewed to 25% of its length. |
Dimension name in Adloop | Dimension name in Source | Definition |
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Campaign name | Campaign name |
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Ad group name | Ad group name |
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Ad name | Adveriser name |
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Account ID | Account ID |
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Campaign ID | Campaign ID |
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Ad group ID | Ad Group ID |
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Ad ID | Pin Promotion ID |
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