Google Perf Max (Ads) metrics & dimensions

Metric name in Adloop	Source name in Adloop	Definition

Metric name in Adloop	Source name in Adloop	Definition
Ad Spend	Cost	Cost is the total of your spend during this period.
Clicks	Clicks	When someone clicks your ad, it's counted here. Click: Definition This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks. MRC accreditation standards
Impression	Impr.	An impression is counted each time your ad is served on Google's ad networks, such as on Google.com, YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.
Conversions	Conversions	"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views). The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.
Revenue	Conv. value	Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits	Shop visits	Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.

Dimension name in Adloop	Dimension name in Source	Definition

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	The name of the campaign.
Product ID	Ad groups	The unique identifier of a product
Campaign ID	Campaign ID	The unique identifier of a campaign.
Product brand	Product brand	The brand of the product
Product title	Product title	The title of the advertised product
Product merchant ID	Product merchant ID
Product store ID	Product store ID