Adjust metrics & dimensions
Dimension name in Adloop | Dimension name in Source | Definition |
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App Name | App Name | Name of the app |
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Channel | Channel | Name of the channel in Adjust |
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Campaign | Campaign | Campaign name from the network |
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Campaign ID | Campaign ID | Campaign ID from the network |
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Adgroup name | Adgroup name | Adgroup name from the network |
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Source name | Source name | Name of the app where the ad was placed |
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Source ID | Source ID | ID of the app where the add was placed |
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Ad name | Ad name | Creative name from the network |
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Ad ID | Ad ID | Creative ID from the network |
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OS name | OS name | Operating system anme |
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Network | Network | Name of the advertising network |
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Metric name in Adloop | Metric name in Source | Definition |
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Clicks | Clicks | For SANs: the number of clicks we received from the network. |
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Sessions | Sessions | The total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred. base_sessions + installs + reattributions |
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Base sessions | Base sessions | The number of user sessions, excluding installs and reattributions. |
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Clicks (attribution) | Clicks (attribution) | The total number of clicks measured for your campaigns. |
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Clicks (network) | Clicks (network) | The number of clicks reported by the network. |
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Click Conversion Rate CCR | Click Conversion Rate CCR | The average number of clicks it takes for a user to install your app. Installs/ Clicks *100 |
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Impressions | Impressions | For SANs: the number of impressions we received from the network. |
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Impressions (attribution) | Impressions (attribution) | The total number of ad impressions measured for your campaigns. |
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Impressions (network) | Impressions (networ | Number of impressions reported by the network. |
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Installs | Installs | The number of installs for your app. |
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Installs (Network) | Installs (Network) | The number of installs reported by the network. |
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Installs Diff (Network) | Installs Diff (Network) | Shows an absolute value with the difference between the Attribution and Network sources. |
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Installs per Mile (IPM) | Installs per Mile (IPM) | Installs per one thousand impressions. 1000 * Impression conversion rate |
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Limit Ad Tracking Installs | Limit Ad Tracking Installs | The total number of installs coming from devices with limit ad tracking (LAT) enabled. |
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Limit Ad Tracking Rate | Limit Ad Tracking Rate | The percentage of your total installs coming from devices with LAT enabled. Limit ad tracking installs/ Installs |
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Limit Ad Tracking Reattributions | Limit Ad Tracking Reattributions | The total number of reattributions coming from devices with LAT enabled. |
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Limit Ad Tracking Reattribution Rate | Limit Ad Tracking Reattribution Rate | The percentage of your total reattributions coming from devices with LAT enabled. Limit ad tracking reattributions / Reattributions |
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Non-Organic Installs | Non-Organic Installs | The number of Installs that are not attributed to an Organic source. |
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Organic Installs | Organic Installs | The number of Installs that are attributed to an Organic source. |
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Reattributions | Reattributions | The total number of reattributions that have occurred. See reattribution measurement. |
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Reattribution Reinstalls | Reattribution Reinstalls | The total number of reinstalls that occurred that also led to a reattribution. |
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Deattributions | Deattributions | The total number of users that are removed away from the first attribution source to a reattribution source. |
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GDPR Forgets | GDPR Forgets | The total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for reports. |
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Impression Conversion Rate (ICR) | Impression Conversion Rate (ICR) | The percentage of app installs per ad impressions served. Installs / Impressions *100 |
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ATT - Authorized Users | ATT - Authorized Users | The number of users with an authorized ATT status. |
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ATT - Not Determined Users | ATT - Not Determined Users | The number of users with a not determined ATT status. |
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ATT - Denied Users | ATT - Denied Users | The number of users with a denied ATT status. |
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ATT - Restricted Users | ATT - Restricted Users | The number of users with a restricted ATT status. |
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ATT Consent Rate | ATT Consent Rate | The percentage of users who were shown, and consented to, the ATT prompt. |
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Ad Spend | Ad Spend | The amount of money spent on ads. The sum of click_cost + impression_cost + install_cost + event_cost |
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Ad Spend (Attribution) | Ad Spend (Attribution) | The amount of money spent on ads. Calculated using only data retrieved using Adjust’s ad spend on engagement method. The sum of click_cost + impression_cost + install_cost + event_cost |
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Ad Spend (Network) | Ad Spend (Network) | Shows ad spend data retrieved using the Network API. The sum of click_cost + impression_cost + install_cost+ event_cost |
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Ad Spend (Network - SKAdNetwork) | Ad Spend (Network - SKAdNetwork) | The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner. |
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Ad Spend Diff (Network) | Ad Spend Diff (Network) | Shows an absolute value with the difference between the Attribution and Network sources. Ad Spend (Attribution) - Ad Spend (Network) |
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Click Cost | Click Cost | The costs of clicks. |
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Paid Clicks | Clicks (Paid) | The number of clicks, for which there is cost data. |
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eCPI (All Installs) | eCPI (All Installs) | Effective cost per install on all installs. Ad Spend/ Installs |
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eCPI (Network) | eCPI (Network) | Effective cost per install reported by the Network API. Ad Spend (Network) / Network installs |
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eCPI (Paid Installs) | eCPI (Paid Installs) | Effect cost per install on paid installs. Ad Spend (Network) / Paid installs |
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eCPI (SKAdNetwork) | eCPI (SKAdNetwork) | Effective cost per install on all installs through SKAdNetwork. Ad Spend (Network - SKAdNetwork) / Installs (SKAdNetwork) |
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eCPM (Attribution) | eCPM (Attribution) | Effective cost per mille (one thousand impressions) reported by the Attribution ad spend source. (Ad Spend / Paid impressions) * 1000 |
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eCPM (Network) | eCPM (Network) | Effective cost per mille (one thousand impressions) reported by the Network API. (Ad Spend (Network)/ Network impressions) * 1000 |
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eCPC | eCPC | Effective cost per click. Ad spend / Paid clicks |
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Impression cost | Impression cost | Cost of impressions. |
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Impressions (Paid) | Impressions (Paid) | The number of impressions for which there is ad spend data. |
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Install Cost | Install Cost | The costs of installs. |
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Installs (Paid) | Installs (Paid) | The number of installs, for which there is ad spend data. |
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Ad Impressions | Ad Impressions | The number of ads served to end-users. |
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Ad Revenue | Ad Revenue | The revenue generated by serving in-app ads. |
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Ad RPM | Ad RPM | Ad Revenue per Mille Impressions. Your ad revenue per thousand ad impressions. (Ad revenue / Ad impressions) * 1000 |
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Conversion Bit 1 (SKAN) | Conversion Bit 1 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Bit 2 (SKAN) | Conversion Bit 2 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Bit 3 (SKAN) | Conversion Bit 3 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Bit 4 (SKAN) | Conversion Bit 4 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Bit 5 (SKAN) | Conversion Bit 5 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Bit 6 (SKAN) | Conversion Bit 6 (SKAN) | Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model. |
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Conversion Value 0 (SKAN) | Conversion Value 0 (SKAN) | Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install).
A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. |
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Conversion Value greater than 0 (SKAN) | Conversion Value greater than 0 (SKAN) | Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install). |
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Conversion Value Null (SKAN) | Conversion Value Null (SKAN) | The number of postbacks received with a conversion value of null divided by the number of SKAN conversions.
Conversion Value Null (SKAN) / Total Conversions (SKAN) |
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Conversion Value Total (SKAN) | Conversion Value Total (SKAN) | Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value. |