Adjust metrics & dimensions

Dimension name in Adloop

Dimension name in Source

Definition

 

Dimension name in Adloop

Dimension name in Source

Definition

 

App Name

App Name

Name of the app

 

Channel

Channel

Name of the channel in Adjust

 

Campaign

Campaign

Campaign name from the network

 

Campaign ID

Campaign ID

Campaign ID from the network

 

Adgroup name

Adgroup name

Adgroup name from the network

 

Source name

Source name

Name of the app where the ad was placed

 

Source ID

Source ID

ID of the app where the add was placed

 

Ad name

Ad name

Creative name from the network

 

Ad ID

Ad ID

Creative ID from the network

 

OS name

OS name

Operating system anme

 

Network

Network

Name of the advertising network

 

Metric name in Adloop

Metric name in Source

Definition

 

Metric name in Adloop

Metric name in Source

Definition

 

Clicks

Clicks

For SANs: the number of clicks we received from the network.
For non-SANs: the number of clicks we measured directly.

 

Sessions

Sessions

The total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred.

base_sessions + installs + reattributions

 

Base sessions

Base sessions

The number of user sessions, excluding installs and reattributions.

 

Clicks (attribution)

Clicks (attribution)

The total number of clicks measured for your campaigns.

 

Clicks (network)

Clicks (network)

The number of clicks reported by the network.

 

Click Conversion Rate CCR

Click Conversion Rate CCR

The average number of clicks it takes for a user to install your app.

Installs/ Clicks *100

 

Impressions

Impressions

For SANs: the number of impressions we received from the network.
For non-SANs: the number of impressions we measured directly.

 

Impressions (attribution)

Impressions (attribution)

The total number of ad impressions measured for your campaigns.

 

Impressions (network)

Impressions (networ

Number of impressions reported by the network.

 

Installs

Installs

The number of installs for your app.

 

Installs (Network)

Installs (Network)

The number of installs reported by the network.

 

Installs Diff (Network)

Installs Diff (Network)

Shows an absolute value with the difference between the Attribution and Network sources.

 

Installs per Mile (IPM)

Installs per Mile (IPM)

Installs per one thousand impressions.

1000 * Impression conversion rate

 

Limit Ad Tracking Installs

Limit Ad Tracking Installs

The total number of installs coming from devices with limit ad tracking (LAT) enabled.

 

Limit Ad Tracking Rate

Limit Ad Tracking Rate

The percentage of your total installs coming from devices with LAT enabled.

Limit ad tracking installs/ Installs

 

Limit Ad Tracking Reattributions

Limit Ad Tracking Reattributions

The total number of reattributions coming from devices with LAT enabled.

 

Limit Ad Tracking Reattribution Rate

Limit Ad Tracking Reattribution Rate

The percentage of your total reattributions coming from devices with LAT enabled.

Limit ad tracking reattributions / Reattributions

 

Non-Organic Installs

Non-Organic Installs

The number of Installs that are not attributed to an Organic source.

 

Organic Installs

Organic Installs

The number of Installs that are attributed to an Organic source.

 

Reattributions

Reattributions

The total number of reattributions that have occurred. See reattribution measurement.

 

Reattribution Reinstalls

Reattribution Reinstalls

The total number of reinstalls that occurred that also led to a reattribution.

 

Deattributions

Deattributions

The total number of users that are removed away from the first attribution source to a reattribution source.

 

GDPR Forgets

GDPR Forgets

The total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for reports.

 

Impression Conversion Rate (ICR)

Impression Conversion Rate (ICR)

The percentage of app installs per ad impressions served.

Installs / Impressions *100

 

ATT - Authorized Users

ATT - Authorized Users

The number of users with an authorized ATT status.

 

ATT - Not Determined Users

ATT - Not Determined Users

The number of users with a not determined ATT status.

 

ATT - Denied Users

ATT - Denied Users

The number of users with a denied ATT status.

 

ATT - Restricted Users

ATT - Restricted Users

The number of users with a restricted ATT status.

 

ATT Consent Rate

ATT Consent Rate

The percentage of users who were shown, and consented to, the ATT prompt.

 

Ad Spend

Ad Spend

The amount of money spent on ads.

The sum of click_cost + impression_cost + install_cost + event_cost

 

Ad Spend (Attribution)

Ad Spend (Attribution)

The amount of money spent on ads. Calculated using only data retrieved using Adjust’s ad spend on engagement method.

The sum of click_cost + impression_cost + install_cost + event_cost

 

Ad Spend (Network)

Ad Spend (Network)

Shows ad spend data retrieved using the Network API.

The sum of click_cost + impression_cost + install_cost+ event_cost

 

Ad Spend (Network - SKAdNetwork)

Ad Spend (Network - SKAdNetwork)

The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner.

 

Ad Spend Diff (Network)

Ad Spend Diff (Network)

Shows an absolute value with the difference between the Attribution and Network sources.

Ad Spend (Attribution) - Ad Spend (Network)

 

Click Cost

Click Cost

The costs of clicks.

 

Paid Clicks

Clicks (Paid)

The number of clicks, for which there is cost data.

 

eCPI (All Installs)

eCPI (All Installs)

Effective cost per install on all installs.

Ad Spend/ Installs

 

eCPI (Network)

eCPI (Network)

Effective cost per install reported by the Network API.

Ad Spend (Network) / Network installs

 

eCPI (Paid Installs)

eCPI (Paid Installs)

Effect cost per install on paid installs.

Ad Spend (Network) / Paid installs

 

eCPI (SKAdNetwork)

eCPI (SKAdNetwork)

Effective cost per install on all installs through SKAdNetwork.

Ad Spend (Network - SKAdNetwork) / Installs (SKAdNetwork)

 

eCPM (Attribution)

eCPM (Attribution)

Effective cost per mille (one thousand impressions) reported by the Attribution ad spend source.

(Ad Spend / Paid impressions) * 1000

 

eCPM (Network)

eCPM (Network)

Effective cost per mille (one thousand impressions) reported by the Network API.

(Ad Spend (Network)/ Network impressions) * 1000

 

eCPC

eCPC

Effective cost per click.

Ad spend / Paid clicks

 

Impression cost

Impression cost

Cost of impressions.

 

Impressions (Paid)

Impressions (Paid)

The number of impressions for which there is ad spend data.

 

Install Cost

Install Cost

The costs of installs.

 

Installs (Paid)

Installs (Paid)

The number of installs, for which there is ad spend data.

 

Ad Impressions

Ad Impressions

The number of ads served to end-users.

 

Ad Revenue

Ad Revenue

The revenue generated by serving in-app ads.

 

Ad RPM

Ad RPM

Ad Revenue per Mille Impressions. Your ad revenue per thousand ad impressions.

(Ad revenue / Ad impressions) * 1000

 

Conversion Bit 1 (SKAN)

Conversion Bit 1 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Bit 2 (SKAN)

Conversion Bit 2 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Bit 3 (SKAN)

Conversion Bit 3 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Bit 4 (SKAN)

Conversion Bit 4 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Bit 5 (SKAN)

Conversion Bit 5 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Bit 6 (SKAN)

Conversion Bit 6 (SKAN)

Returns the count of valid SKAN postbacks where the corresponding conversion event has been triggered. These metrics only have meaning when you are using the conversion events model.

 

Conversion Value 0 (SKAN)

Conversion Value 0 (SKAN)

Returns the count of valid SKAN postbacks where the conversion value is equal to 0 (install).

 

A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria.

 

Conversion Value greater than 0 (SKAN)

Conversion Value greater than 0 (SKAN)

Returns the count of valid SKAN postbacks where the conversion value is greater than 0 (install).  

 

Conversion Value Null (SKAN)

Conversion Value Null (SKAN)

The number of postbacks received with a conversion value of null divided by the number of SKAN conversions.

           

Conversion Value Null (SKAN) / Total Conversions (SKAN)           

 

Conversion Value Total (SKAN)

Conversion Value Total (SKAN)

Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value.

For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value.

 

['conversion_value_0'... 'conversion_value_63'] * (0, 1, ... 63)           

 

Conversion Value Null Rate (SKAN)

Conversion Value Null Rate (SKAN)

The number of postbacks received with a conversion value of null divided by the number of SKAN conversions.

           

Conversion Value Null (SKAN) / Total Conversions (SKAN)           

 

Coarse conversion value null (1st Postback)

Coarse conversion value null (1st Postback)

The number of 1st postbacks received with a nulled coarse conversion value. Null means an install took place, but further data has been hidden due to Apple's privacy framework.     

 

Coarse conversion value low (1st Postback)

Coarse conversion value low (1st Postback)

The number of 1st postbacks received with a coarse conversion value of low. P1 low always = Install.          

 

Coarse conversion value medium (1st Postback)

Coarse conversion value medium (1st Postback)

The number of 1st postbacks received with a coarse conversion value of medium.       

 

Coarse conversion value high (1st Postback)

Coarse conversion value high (1st Postback)

The number of 1st postbacks received with a coarse conversion value of high. 

 

Coarse conversion value null (2nd Postback)

Coarse conversion value null (2nd Postback)

The number of 2nd postbacks received with a nulled coarse conversion value. Null means a session took place, but further data has been hidden due to Apple's privacy framework.     

 

Coarse conversion value low (2nd Postback)

Coarse conversion value low (2nd Postback)

The number of 2nd postbacks received with a coarse conversion value of low.

 

Coarse conversion value medium (2nd Postback)

Coarse conversion value medium (2nd Postback)

The number of 2nd postbacks received with a coarse conversion value of medium.

 

AdjustCoarse conversion value high (2nd Postback)

Coarse conversion value high (2nd Postback)

The number of 2nd postbacks received with a coarse conversion value of high.      

 

Coarse conversion value null (3rd Postback)

Coarse conversion value null (3rd Postback)

The number of 3rd postbacks received with a nulled coarse conversion value. Null means a session took place, but further data has been hidden due to Apple's privacy framework.     

 

Coarse conversion value low (3rd Postback)

Coarse conversion value low (3rd Postback)

The number of 3rd postbacks received with a coarse conversion value of low.       

 

Coarse conversion value medium (3rd Postback)

Coarse conversion value medium (3rd Postback)

The number of 3rd postbacks received with a coarse conversion value of medium.

 

Coarse conversion value high (3rd Postback)

Coarse conversion value high (3rd Postback)

The number of 3rd postbacks received with a coarse conversion value of high.      

 

Installs (SKAN)

Installs (SKAN)

Returns the count of valid SKAN postbacks where redownload = false. SKAN postbacks are valid when the attribution signature is correct.   

 

Qualifiers (SKAN)

 

Qualifiers (SKAN)

Returns the number of installs that had a touchpoint with the network, but did not win the final SKAN attribution. This means the SKAN postback returned a did-win: false flag.   

 

Invalid Payloads (SKAN)

Invalid Payloads (SKAN)

Count of SKAN postbacks (install/reinstall) that were invalid after verification of the attribution signature.            

 

Reinstalls (SKAN)

Reinstalls (SKAN)

Returns the count of valid SKAN postbacks where redownload = true. SKAN postbacks are valid when the attribution signature is correct.   

 

Total conversions (SKAN)

Total conversions (SKAN)

The total number of conversions (installs and reinstalls) reported by SKAN.    

 

Installs (SKAN) + Reinstalls (SKAN)

 

Valid Conversions (SKAN)

Valid Conversions (SKAN)

Counter of SKAN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null. 

 

Installs (SKAN) + Reinstalls (SKAN) - Conversion Value Null           

 

Ad Spend (SKAN)

Ad Spend (SKAN)

The amount spent on ads for SKAN campaigns as reported by the network API.        

 

ROAS (SKAN) - Min

ROAS (SKAN) - Min

Minimum return on ad spend, calculated using only revenue and spend data from SKAN.  

 

(Total Revenue (SKAN Min) * Installs (SKAN)) / (Ad Spend (SKAN) * Valid Conversions)          

 

ROAS (SKAN) - Avg

ROAS (SKAN) - Avg

Average return on ad spend, calculated using only revenue and spend data from SKAN.         

 

(Total Revenue (SKAN Avg) * Installs (SKAN)) / (Ad Spend (SKAN) * Valid Conversions)

 

ROAS (SKAN) - Max

ROAS (SKAN) - Max

Maximum return on ad spend, calculated using only revenue and spend data from SKAN.  

 

(Total Revenue (SKAN Max) * Installs (SKAN)) / (Ad Spend (SKAN) * Valid Conversions)          

 

ROI (SKAN) - Min

ROI (SKAN) - Min

The minimum return on investment for SKAN campaigns, calculated using only SKAN postback data and network ad spend data.     

 

(Revenue (SKAN Min) * Installs (SKAN)) / (Ad Spend (SKAN) * Valid Conversions) - 1     

 

ROI (SKAN) - Avg

ROI (SKAN) - Avg

The average return on investment for SKAN campaigns, calculated using only SKAN postback data and network ad spend data.

 

(Revenue (SKAN Avg) * Installs (SKAN)) / (Ad Spend (SKAN)) * Valid Conversions) - 1    

 

ROI (SKAN) - Max

ROI (SKAN) - Max

The maximum return on investment for SKAN campaigns, calculated using only SKAN postback data and network ad spend data.     

 

(Revenue (SKAN Max) * Installs (SKAN)) / (Ad Spend (SKAN) * Valid Conversions) - 1     

 

RPU - Ad Rev (SKAN) - Min

RPU - Ad Rev (SKAN) - Min

The minimum ad revenue per user from SKAN.       

 

SKAN Ad Revenue - Min / Valid conversions         

 

RPU - Ad Rev (SKAN) - Avg

RPU - Ad Rev (SKAN) - Avg

The average ad revenue per user from SKAN.          

 

SKAN Ad Revenue - Est / Valid conversions          

 

RPU - Ad Rev (SKAN) - Max

RPU - Ad Rev (SKAN) - Max

The maximum ad revenue per user from SKAN.      

 

SKAN Ad Revenue - Max / Valid conversions        

 

RPU - IAP (SKAN IAP) - Min

RPU - IAP (SKAN IAP) - Min

The minimum in-app purchase revenue per user from SKAN.           

 

RPU - IAP (SKAN) - Avg

RPU - IAP (SKAN) - Avg

The average in-app revenue purchase per user from SKAN.

 

RPU - IAP (SKAN) - Max

RPU - IAP (SKAN) - Max

The maximum in-app purchase revenue per user from SKAN.           

 

Total RPU (SKAN) - Min

Total RPU (SKAN) - Min

The minimum total revenue per user from SKAN.   

 

Total RPU (SKAN) - Avg

Total RPU (SKAN) - Avg

The average total revenue per user from SKAN.      

 

Total RPU (SKAN) - Max

Total RPU (SKAN) - Max

The maximum total revenue per user from SKAN.   

 

eCPI (SKAN)

eCPI (SKAN)

Effective cost per SKAN install, calculated by dividing ad spend by installs.       

 

Ad Spend (SKAN) / Installs (SKAN)

 

Ad Revenue (SKAN) - Min

Ad Revenue (SKAN) - Min

The minimum ad revenue generated according to the range of the triggered conversion value.         

 

Ad Revenue (SKAN) - Avg

Ad Revenue (SKAN) - Avg

The average ad revenue generated according to the range of the triggered conversion value.   

 

Ad Revenue (SKAN) - Max

Ad Revenue (SKAN) - Max

The maximum ad revenue generated according to the range of the triggered conversion value.         

 

In-App Revenue (SKAN) - Min

In-App Revenue (SKAN) - Min

The minimum in-app revenue earned from your conversion value ranges as reported from SKAN postbacks.      

 

In-App Revenue (SKAN) - Avg

In-App Revenue (SKAN) - Avg

The average in-app revenue earned from your conversion value ranges as reported from SKAN postbacks.   

 

In-App Revenue (SKAN) - Max

In-App Revenue (SKAN) - Max

The maximum in-app revenue earned from your conversion value ranges as reported from SKAN postbacks.      

 

Total Revenue (SKAN) - Min

Total Revenue (SKAN) - Min

The minimum total revenue unpacked from Conversion Value revenue buckets, including all revenue sources.       

 

Total Revenue (SKAN) - Avg

Total Revenue (SKAN) - Avg

The average total revenue unpacked from Conversion Value revenue buckets, including all revenue sources.       

 

Total Revenue (SKAN) - Max

Total Revenue (SKAN) - Max

The maximum total revenue unpacked from Conversion Value revenue buckets, including all revenue sources.       

 

Invalid Signature Rejected Install Rate

Invalid Signature Rejected Install Rate

Rate of rejected installs due to invalid Signature.     

 

rejected_installs_invalid_signature / (installs + rejected_installs)       

 

Rejected Installs

Rejected Installs

The total number of installs that Adjust identified and rejected as fraudulent. 

 

Rejected Install Rate

Rejected Install Rate

The percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes installs under Organic and Untrusted Devices.

           

(rejected_installs - Organic rejected_installs) / (installs - Organic installs - Untrusted Devices installs + rejected_installs - Organic rejected_installs)   

 

Rejected Installs Anonymous IP

Rejected Installs Anonymous IP

The total number of installs that Adjust rejected because they came from anonymous IPs.   

 

Rejected Installs Anonymous IP Rate

Rejected Installs Anonymous IP Rate

The percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP. 

 

Rejected installs anon ip / (Installs + Rejected installs)       

 

Rejected Installs Click Injection

Rejected Installs Click Injection

The total number of installs Adjust rejected for falsified clicks sent between an app download and install.   

 

Rejected Installs Click Injection Rate

Rejected Installs Click Injection Rate

The percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install.

 

Rejected installs click injection / (Installs + Rejected installs)           

 

Rejected Installs Distribution Outlier

Rejected Installs Distribution Outlier

The total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis.       

 

Rejected Installs Distribution Outlier Rate

Rejected Installs Distribution Outlier Rate

The percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis.     

 

Rejected installs distribution outlier / (Installs + Rejected installs)          

 

Rejected Installs SDK Signature

Rejected Installs SDK Signature

The total number of installs Adjust rejected for containing an invalid or missing SDK Signature.   

 

Rejected Installs Too Many Engagements

Rejected Installs Too Many Engagements

The total number of installs that Adjust rejected for registering too many engagements within the attribution window.        

 

Rejected Installs Too Many Engagements Rate

Rejected Installs Too Many Engagements Rate

The percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window.   

 

Rejected installs too many engagements / (Installs + Rejected installs)          

 

Rejected Reattribution

Rejected Reattribution

The total number of reattributions Adjust identified and rejected as fraudulent.

 

Rejected Reattribution Rate

Rejected Reattribution Rate

 

The percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs under Organic and Untrusted Devices.        

Rejected reattributions / (Reattributions + Rejected reattributions)

 

Rejected Reattributions Anonymous IP

Rejected Reattributions Anonymous IP

The total number of reattributions that Adjust rejected because they came from an anonymous IP.    

 

Rejected Reattributions Anonymous IP Rate

Rejected Reattributions Anonymous IP Rate

The percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP.           

 

Rejected reattributions anon ip / (Reattributions + Rejected reattributions)

 

Rejected Reattributions Click Injection

Rejected Reattributions Click Injection

The total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.

 

Rejected Reattributions Click Injection Rate

Rejected Reattributions Click Injection Rate

The percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust.          

 

Rejected reattributions click injection / (Reattributions + Rejected reattributions)

 

Rejected Reattributions Distribution Outlier

Rejected Reattributions Distribution Outlier

The total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis.

 

Rejected Reattributions Distribution Outlier Rate

Rejected Reattributions Distribution Outlier Rate

The percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis.

           

Rejected reattributions distribution outlier / (Reattributions + Rejected reattributions)

 

Rejected Reattributions Too Many Engagements

Rejected Reattributions Too Many Engagements

The total number of reattributions rejected for registering too many engagements within the reattribution window.

 

Rejected Reattributions Too Many Engagements Rate

Rejected Reattributions Too Many Engagements Rate

The percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window.          

 

Rejected reattributions too many engagements / (Reattributions + Rejected reattributions)     

 

Custom events

Custom events

 

 

Ad Impressions

Ad Impressions

The cumulative number of ads served to users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for a selected cohort period. 

Cohorts

Revenue total

Revenue total

The cumulative amount of in-app revenue by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for a selected cohort period.

 

Revenue events total

Revenue events total

Amount of in-app revenue, based on revenue events reported by the Adjust SDK or recorded server-to-server.     

 

Revenue events total per paying user

Revenue events total per paying user

Cumulative number of revenue-generating events per paying user within the selected cohort period.          

 

N days revenue events total in cohort / N days first paying users total      

 

Ad revenue total per user

Ad revenue total per user

The cumulative ad revenue per user for a selected cohort period.

 

Ad revenue total N days / Cohort size N days

 

All revenue total

All revenue total

The total cumulative revenue on day N from all the users in the 0 day cohort size. Users do not have to reach day N.

 

Ad revenue total N days + Revenue total N days     

 

Lifetime value ad

Lifetime value ad

The lifetime value of a user for a specified cohort period, calculated using only revenue from serving ads.      

 

Ad revenue total in cohort N days / Cohort size N days       

 

Paying user lifetime value ad

Paying user lifetime value ad

The lifetime value of a paying user for a specified cohort period, calculated using only revenue from serving ads.      

 

Ad revenue total in cohort N days / Paying user size N days

 

Lifetime value

Lifetime value

The lifetime value of a user, calculated using all revenue sources for a specified cohort period.

 

All revenue total in cohort N days / Cohort size N days       

 

ROAS ad

ROAS ad

Return on advertising spend, calculated using only revenue from serving ads, for a specified cohort period.        

 

Ad revenue total N days / Ad Spend 

 

ROAS

ROAS

Return on advertising spend, calculated using all revenue sources for a specified cohort period.

 

All revenue total N days / Ad Spend 

 

Paying user lifetime value

Paying user lifetime value

The lifetime value of a paying user for a specified cohort period, calculated using only revenue from serving ads.      

 

Ad revenue total in cohort N days / Paying user size N days

 

Lifetime value IAP

Lifetime value IAP

User lifetime value, calculated using only in-app revenue, for a selected cohort period.          

 

Revenue total in cohort N days / Cohort size N days

 

First paying users total

First paying users total

The cumulative count of users who've made at least one purchase within the cohort period.    

 

Paying users conversion rate total

Paying users conversion rate total

Cumulative percentage of users who have converted to paying customers up to the selected cohort period.

           

First paying users total N days / Cohort size N days

 

First reinstalls total

First reinstalls total

The total cumulative number of first-time reinstalls by users who installed the app in a selected date range and have had the app installed for a selected cohort period.     

 

Reinstalls total

Reinstalls total

The cumulative number of users who installed the app in your selected timeframe and also have reinstalled it during a specified cohort period.         

 

First uninstalls total

First uninstalls total

The total cumulative number of first-time uninstalls by users who installed the app in a selected date range and have had the app installed for a selected cohort period.

 

Uninstalls total

Uninstalls total

The cumulative number of users who installed or reinstalled the app in your selected timeframe and also have uninstalled it during a specified cohort period.       

 

GDPR users forget total

GDPR users forget total

The cumulative number of GDPR Forgets by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for a selected cohort period.

 

Ad impressions

Ad impressions

The number of ads served to users who installed and/or reinstalled the app in a selected date range and have had the app installed and/or reinstalled for a selected cohort period.

Cohorts non-cumulative metrics

Ad revenue

Ad revenue

The amount of ad revenue generated in a selected date range for a selected cohort period.  

 

Ad RPM

Ad RPM

(Number of days, weeks, or months) Ad RPM (Ad Revenue per Mille Impressions. Your Ad Revenue per thousand impressions)

 

(Ad revenue N days / Ad impressions N days) * 1000         

 

Cohort size

Cohort size

The number of users who were attributed to the given source (first install or last source) for at least N days, weeks or months, within in your selected timeframe.  

 

Deattribution

Deattribution

The number of users who installed and/or reinstalled the app in your selected timeframe and were deattributed during a specified cohort period.         

 

Cost per paying user

Cost per paying user

Average ad spend per paying user during the cohort period.            

 

Ad Spend / First Paying Users Total N days 

 

Deattribution per user

Deattribution per user

The number of deattributions per user for selected cohort period.

 

Deattributions N days / Cohort size N days  

 

First reinstalls

First reinstalls

The total number of first-time reinstalls by users who installed the app in a selected date range and have had the app installed for a selected cohort period.  

 

First uninstalls

First uninstalls

The total number of first-time uninstalls by users who installed the app in a selected date range and have had the app installed for a selected cohort period.  

 

GDPR forgets

GDPR forgets

The number of GDPR Forgets by users who installed and/or reinstalled the app in a selected date range and have had the app installed and/or reinstalled for a selected cohort period.

 

Non install sessions

Non install sessions

The total number of non-install sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed and/or reinstalled for a selected cohort period.           

 

First paying user

First time paying user

Number of users making their initial purchase until a specific cohort period.

 

First time paying user conversion rate

First time paying user rate

Ratio of first-time purchasers to the number of retained users for a given day post-install.  

 

First Paying Users N days / Retained users N days  

 

Paying user size

Paying user size

The total number of users who installed and/or reinstalled your app in your selected timeframe, have had your app installed and/or reinstalled for the duration of a specified cohort period and completed an in-app purchase at any point.       

 

Paying users

Paying users

The total number of users who completed an in-app purchase on the Nth day/week/month after install or reinstall.

 

Paying users rate

Paying users rate

The share of paying users in a cohort for a specified cohort period.

           

Paying users N days / Cohort size N days

 

Reattributions

Reattributions

The number of users who installed and/or reinstalled the app in your selected timeframe and were reattributed during a specified cohort period.         

 

Reattributions per deattribution

Reattributions per deattribution

The number of reattributions divided by number of deattributions for selected cohort period.      

 

Reattributions N days / Deattributions N days          

 

Reattributions per user

Reattributions per user

The number of reattributions per user of deattributions for selected cohort period.          

Reattributions N days / Cohort size N days  

 

Reinstalls

Reinstalls

The number of users who installed the app in your selected timeframe and also have reinstalled it during a specified cohort period.

 

Retained users

Retained users

The number of users who installed and/or reinstalled the app in your selected time frame and stayed active for a duration specified in a cohort period.  

 

Retention rate

Retention rate

The number of retained users divided by a cohort size.

 

Retained users N days / Cohort size N days  

 

Paying users retetention rate

Paying users retetention rate

(Number of days, weeks, or months) Retention rate of paying users.

 

Paying users N days / Retained users N days

 

Sessions

Sessions

The number of sessions by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for a selected cohort period.       

 

Sessions per user

Sessions per user

The average number of sessions per user during selected cohort period.

 

Sessions N days / Cohort size N days

 

Time spent

Time spent

The number of seconds spent in the app by users who installed and/or reinstalled the app in a selected date range and have had the app installed or reinstalled for a selected cohort period. 

 

Time spent per active user

Time spent per active user

The average number of seconds each active user in a cohort spent in the app during selected cohort period.         

 

Time spent N days / Retained users N days  

 

Time spent per session

Time spent per session

The average number of seconds each session took during selected cohort period.          

 

Time spent N days / Non install sessions N days

 

Time spent per user

Time spent per user

The average number of seconds each user in a cohort spent in the app during selected cohort period.          

 

Time spent N days / Cohort size N days

 

Uninstalls

Uninstalls

The number of users who installed and/or reinstalled the app in your selected timeframe and also have uninstalled it during a specified cohort period.