Google Demand Gen (Ads) metrics & dimensions

Metric name in Adloop	Source name in Adloop	Definition

Metric name in Adloop	Source name in Adloop	Definition
Ad Spend	Cost	Cost is the total of your spend during this period.
Clicks	Clicks	When someone clicks your ad, it's counted here. Click: Definition This metric is accredited by the Media Rating Council (MRC) in desktop and mobile environments for the Search and Display Networks. MRC accreditation standards
Impression	Impr.	An impression is counted each time your ad is served on Google's ad networks, such as on Google.com, YouTube or other publisher websites and apps. Impressions help you understand how often your ad is being seen.
Impression share	Search impr. share	"Search impression share" is the impressions that you’ve received on the Search Network divided by the estimated number of impressions that you were eligible to receive. Eligibility is based on your current ads' targeting settings, approval statuses, bids and quality. Impression share data is updated daily.
Conversions	Conversions	"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views). The conversion settings “Include in ‘Conversions’” and “Count” affect the number you see here.
Revenue	Conv. value	Conversion value is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.
Store visits	Shop visits	Store visits is the number of visits to your physical shops after ad interactions, such as text ad clicks or video ad views.
View through conversions	View-through conv.	View-through conversions are conversions that are recorded when users view (but don’t interact with) an ad and then convert later. These conversions are counted based on a period of time called a view-through conversion window. This metric automatically excludes conversions from people who have also interacted with any of your other ads.

Dimension name in Adloop	Dimension name in Source	Definition

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	The name of the campaign.
Adgroup name	Ad groups	The name of the ad group.
Ad ID	Ad ID	The unique identifier of an ad.
Campaign ID	Campaign ID	The unique identifier of a campaign.
Adgroup ID	Ad group ID	The unique identifier of an ad group.
Device	Device
Headlines	Headlines	The headline is the first line of your ad. Add up to five headlines that will be combined with your other assets to generate your ads.
Descriptions	Descriptions	The description adds to the headline and provides additional context or details. Add up to five descriptions that will be combined with any one of your headlines to generate your ads. The description doesn't show in all sizes and formats.
CTA text	CTA text	To encourage people to act, your call to action text can show in a variety of layouts. By selecting "(Automated)", Google selects the call to action for you. Some ad layouts don't include a call to action.
Marketing images	Marketing images	Images that will be used in your ads.
Carousel Headline	Carousel Headline	The headline is the first line of your ad. Add up to five headlines that will be combined with your other assets to generate your ads.
Carousel CTA text	Carousel CTA text	To encourage people to act, your call to action text can show in a variety of layouts. By selecting "(Automated)", Google selects the call to action for you. Some ad layouts don't include a call to action.