Apple Search Ads

Dimension name in Adloop	Dimension name in Source	Definition

Dimension name in Adloop	Dimension name in Source	Definition
Campaign Name	Campaign Name	The unique name of the campaign.
Ad Group Name	Ad Group Name	The name of the ad group, which is unique within the campaign.
Keyword	Keyword	The name of a keyword that belongs to an ad group. Attention ! For campaigns without keyword (automated targeting), we will display the Search Terms.
Matchtype	Matchtype	An automated keyword and bidding strategy.
Campaign ID	Campaign ID	The unique identifier for the campaign.
Ad Group ID	Ad Group ID	The unique identifier for the ad group.
Keyword ID	Keyword ID	The unique identifier of a keyword that belongs to an ad group.

Metric name in Adloop	Metric name in Source	Definition

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Local Spend	The sum of the cost of each customer tap on your ad.
Impressions	Impressions	The number of times your ad appeared in App Store search results.
Clicks	Taps	The number of times your ad was tapped by users within the reporting time period.
Conversions	Installs	The total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30‑day tap-through window. Note that total installs may not match totals of LAT Off and LAT On installs, as additional downloads may come from customers using iOS 14 or later.
New Downloads	New Downloads	These represent app downloads from new users who have never before downloaded your app
Re Downloads	Re Downloads	Redownloads occurs when a user downloads your app, deletes it, and downloads the same app again following a tap on an ad on the App Store or downloads the same app on an additional device.