Google Analytics metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition

Metric name in Adloop	Metric name in Source	Definition
Sessions	Sessions	Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Pages views	Page views	Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
New users	New users	The number of first-time users during the selected date range. Learn more about how Analytics calculates the number of users.
Bounces	Bounces	Bounces is the number of single-page visits.
Revenue	Revenue	The sum of revenue from purchases, subscriptions, and advertising
Conversions	Conversions	The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default.
Metrics	Custom metrics	Use custom metrics to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.
Goals	Goals	The number of conversions to the goal (Completions)
Events	Events	Combination of Event Category and/or Event Action and/or Event Label

Dimension name in Adloop	Dimension name in Source	Definition

Dimension name in Adloop	Dimension name in Source	Definition
Source	Source	The sources which referred traffic. Includes sources identified via utm_source.
Medium	Medium	The medium by which you acquired traffic (e.g., email, referral, organic search). Includes mediums identified via utm_medium.
Campaign	Campaign	The names of your Google Ads campaigns or custom campaigns that you have manually tagged with the utm_campaign parameter; or any of your Campaign Manager 360 or Search Ads 360 campaigns if you have linked those Google Marketing Platform advertising accounts to Analytics.
Keyword	Keyword	All keywords, both paid and unpaid, used by users to reach your site.
Content	Ad Content	The first line of each Google Ads ad and the utm_content tags that were used in tagged campaigns.
Other dimensions	Custom dimensions	Use custom dimensions to collect and analyze data that isn’t automatically tracked. Learn more about custom dimensions & metrics.