Google Display (Ads) metrics & dimensions

Metric name in Adloop

Metric name in Source

Definition

Metric name in Adloop

Metric name in Source

Definition

Ad Spend

Cost

Cost is the sum of your spend during this period.

Clicks

Clicks

When someone clicks your ad, it's counted here.

Impressions

Impressions

An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen.

Impression share

Content impression share

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.

Conversions

Conversions

"Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column.

Revenue

Conversions value

Conversion value (Conv. value)  is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions.

Store visits

Conversions from store visits

Conversions that occur when a user visits an advertiser's retail store.

View through conversions

View through conversions

View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window.

Dimension name in Adloop

Dimension name in Source

Definition

Dimension name in Adloop

Dimension name in Source

Definition

Campaign name

Campaign

The name of the campaign.

Placement

Placement

Placements are locations where your ads can appear on YouTube or the Google Display Network. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.

Ad name

Ad

The name of the ad.

Site

Site

Where your ads can appear.

Campaign ID

Campaign ID

The unique identifier of a campaign.

Ad ID

Ad ID

The unique identifier of an ad.

Adgroup ID

Adgroup ID

The unique identifier of an ad group.