Facebook Account organic metrics & dimensions
- Support Adloop
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Impressions [Account] Impressions | (Organic) Impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. |
Videos started [Account] Videos started | Organic) Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Subscribed [Account] Subscribed | New page fans | The number of new people who have liked your Page. |
Unsubscribed [Account] Unsubscribed | Removed page fans | Unlikes of your Page. |
Total reactions [Account] Total reactions | Total page actions\post reactions | Daily total post reactions of a page by type. |
Total engagements [Account] Total engagements | Total page engagements | The number of times people have engaged with your posts through reactions, comments, shares and more. |
Reach [Account] Reach | Facebook page reach | The number of your fans who saw any posts on Facebook on a given day. |
[Account] Total followers | Page likes | People who have liked your Page. |
[Account] Engaged users | Page engaged user | The number of people who engaged with your Page. Engagement includes any click. |
[Account] Impressions (posts) | Organic page post impressions | The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page. |
[Account] Reactions like | Page action,post reactions - Like | Daily total post "like" reactions of a page. |
[Account] Reactions love | Page action,post reactions - Love | Daily total post "love" reactions of a page. |
[Account] Reactions wow | Page action,post reactions - Wow | Daily total post "wow" reactions of a page. |
[Account] Reactions haha | Page action,post reactions - Haha | Daily total post "haha" reactions of a page. |
[Account] Reactions sorry | Page action,post reactions - Sorry | Daily total post "sorry" reactions of a page. |
[Account] Reactions angry | Page action,post reactions - Anger | Daily total post "angry" reactions of a page. |
[Account] Clicks | Page consumption | The number of times people clicked on any of your content. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Name [Account] Name | Page name | The name of the Page |
[Account] ID | Page ID | The ID representing a Facebook Page. |