Pinterest metrics & dimensions

Ad spend

Spend

The total amount you’ve spent during the reporting time period

Clicks

Pin clicks

The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.

Engagement

Engagements

The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.

Conversions

Conversions

Number of checkouts stemming from your Pins and ads.

Revenue

Revenue

The total value influenced by your pins & ads. This metric may include modeled conversions.

Videos completed

Videos completed

The number of times your video Pins reached 95% of their lenght or greater. Includes skipping ahead to this point.

Videos started

Videos completed

Any 2-seconds continuous playback of your video Pins while 50% in view

Impressions

Impressions

The number of times your Pins or ads were on screen

Conversions post click

Conversions post click

Number of checkouts stemming from your Pins and ads (post-click).

Conversions post view

Conversions post view

Number of checkouts stemming from your Pins and ads (post-view).

Revenue post click

Revenue post click

The total value influenced by your Pins & ads. This metric may include modeled conversions (post-click).

Revenue post view

Revenue post view

The total value influenced by your Pins & ads. This metric may include modeled conversions. (post-view).

Video views 75%

Played to 75%

The number of times your video was viewed to 75% of its length.

Video views 50%

Played to 50%

The number of times your video was viewed to 50% of its length.

Video views 25%

Played to 25%

The number of times your video was viewed to 25% of its length.

Campaign name

Campaign name

Ad group name

Ad group name

Ad name

Adveriser name

Account ID

Account ID

Campaign ID

Campaign ID

Ad group ID

Ad Group ID

Ad ID

Pin Promotion ID