Twitter organic metrics & dimensions
- Support Adloop
Metric name in Adloop | Metric name in Source | Definition |
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Impressions | Impressions | The total number of times a tweet is shown to users, including earned. |
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Retweets | Retweets | A count of how many times the Tweet has been Retweeted |
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Likes | Likes | The total number of people who liked a tweet by clicking the heart button. |
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Replies | Replies | A count of how many times the Tweet has been replied to. |
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Engagements | Engagement | A count of the number of times a user has interacted with the Tweet. |
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Clicks | Clicks | The total number of clicks on linked URLs. |
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Profile clicks | Profile clicks | The total number of clicks on the profile. |
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Videos started | Videos started | The total number of videos started. |
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Videos completes | Videos completed | The total number of videos completed. |
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Videos viewed 25% | Videos viewed 25% | The number of videos viewed to 25%. |
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Videos viewed 50% | Videos viewed 50% | The number of videos viewed to 50%. |
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Videos viewed 75% | Videos viewed 75% | The number of videos viewed to 75%. |
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Dimension name in Adloop | Dimension name in Source | Definition |
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Account ID | Account ID | Unique identifier of an account |
Account name | Account name | The name of the account. |